case study
QUICKDRAIN USA
REBRANDING FOR AUTHORITY STATUS
QuickDrain USA was the unequivocal leader and top innovator in linear drain technology. They developed products that were future forward, technically impressive, easy to install and beautiful to look at. However, branding was an afterthought: inappropriate, of poor quality, lacking cohesion. The result – Quickdrain was bested by competitors selling inferior products.
The goal of this project was to create a fresh marketing concept that would position the company in the no. 1 spot by showcasing the technical and physical beauty of the product design with a focus on the incredible ease of installation due to superior technology.
WEB DESIGN | GRAPHIC DESIGN | BRANDING | DIGITAL MARKETING
Original Poor Branding
Off-Target Sales Binder
Painful Pricelist
Lifeless Business Card
Original Poor Branding
A Fresh, Inspiring Look & Feel!
A New, Fresh, Inspiring Look & Feel!
Updated Pricelist Showcasing Technical And Visual Beauty
Off-Target Sales Binder
Painful Pricelist
Lifeless Business Card
Updated Pricelist Showcasing Technical And Visual Beauty
Simplified Organization
Mechanical Specs & Seeing The End Result
Corporate Clean, Friendly Letterhead
Technical Details Easier To Understand
New, Fresh, Business Card
Redesigned Sales Binder
Creative Process
Concept & Solution
The new branding concept was inspired by the technical magic and visual beauty of the linear drains. They were designed to be easy to install, highly cost effective, durable, earth-friendly and stunning to look at when installed.
Previous branding materials did not reflect these qualities. The messaging was confusing and unfocused. Technical information was complex and and intimidating.
A new look and feel was created that would marry the technical and physical beauty of the products, with a simplified ordering process that would please both laymen and tradesmen. A new set of branded materials and updated website were created that had impact, flow and inspiration.
The Steps
- Product Design Analysis
- Competitor Research
- Rebranding Needs Analysis
- Design Concept Research
- Design Specifications Defined
- Design Concept Experimentation
- Design Concept Finalized
- Branding Assets Created
- Existing Marketing Materials Updated
- Website Redesign
outcome
The results of the rebranding were well worth the effort. The new look and feel was noticed immediately. The company began to garner the industry recognition it deserved and sales expanded. Within a year the company had achieved the top spot in the linear drain industry and ignited a trend in high-end and ADA bathroom design that is still growing today.