case study

NETWORK EMPIRE

TRAILBLAZING IN THE MARKETING WORLD

Network Empire began as ThemeZoom, a small company that created a powerful marketing analysis software that gave unequaled access to deep market data. As the software continued to evolve it became extremely powerful, and equally confusing. Even the creators did not fully comprehend all that it could do, and how powerful it was. Add in the ongoing changes of online marketing trends, and mastery became overwhelming and impossible. The company needed to simplify it’s software, processes and create clear step-by-step training for clients. Additionally, a branding concept was needed to set the company apart from competitors.

WEB DESIGN | GRAPHIC DESIGN  | BRANDING | ELEARNING

 

Creative Process

Concept & Solution

Due to the complexity of the software, the creators had produced a plethora of edumarketing materials that would “sell” the product as well as offer training. However, there had been no clear plan in place. This resulted in a massive, hodgepodge library of training materials that frustrated users.

After a thorough course of creating step-by-step process maps for all aspects of the software, learning paths were created that could train an absolute beginner to the level of digital marketing mastery.

After a period of intensive research, an interactive e-learning platform was designed and implemented. (This was BEFORE e-learning technology had been developed). It was quite innovative at the time.

A new library of impeccable training materials was developed that gave users not only software acumen, but also expert knowledge of digital marketing concepts as well.

Steps & Progress

  1.  Focus Groups To Improve Training
  2. Focus Groups To Improve The Software
  3. Lots Of Soul Searching
  4. Consultation With Industry Leaders
  5. Deep Research On Learning Methods
  6. Review Of Existing Training Materials
  7. Process Maps Created
  8. Learning Tracks Defined
  9. E-learing Platform Brainstorming
  10. E-learning Platform Creation
  11. New Training Library Created
  12. E-Larning Platform Launched 
  13. Testing, Testing, Testing
  14. Refinement
  15. Branding Implemented

outcome

The software matured, was streamlined, and became a true innovator in the industry. The training reflected this excellence of design and clients were blown away at the knowledge and power in their hands. ThemeZoom blossomed and leveled-up becoming Network Empire – a top player in the digital marketing universe. Completing this training is considered to be like getting a Harvard degree in digital marketing.