case study

COLORADO APPAREL

GIVING BACK TO NATURE

As outdoor enthusiasts, lovers of nature, and stewards of the environment, we are highly concerned about the increasing damage and misuse of natural resources due to an extreme growth of tourism. Colorado is literally getting loved to death. The goal of this project is to create a Colorado themed apparel company that will generate revenue to start and support a non-profit organization dedicated to protecting the environment through outreach, education, and cleanup initiatives.

WEB DESIGN | GRAPHIC DESIGN  | BRANDING | ECOMMERCE | DIGITAL MARKETING

Concept & Solution

We are alarmed at the degeneration of the natural environment through increased visitation. After extensive travel throughout the state, interviews with locals, officials, stewards, and through surveys of affected areas we have become clearer on how we can foster change.

Phase one is the development of a Colorado themed apparel company to fund a new non-profit that will champion this initiative. The webstore will highlight the beauty of the state while promoting living a healthy lifestyle that is beneficent to the environment.

Phase two will be the creation of a non-profit that will offer ongoing wellness and outdoor adventure training programs that foster environmental stewardship and personal leadership.

Phase three will initiate volunteer cleanup programs focused on specific areas in need.

 

Steps

  1. Statewide Environmental Research
  2. Action Plan Determined
  3. Digital Marketing Research
  4. Digital Marketing Strategy
  5. Social Media Strategy
  6. Branding Assets & Messaging Created
  7. Product Research & Development
  8. Product Creation
  9. Ecommerce Website Built
  10. Testing, Testing, Testing
  11. Filming, Photography
  12. Social Content Created
  13. Non-profit Startup Research
  14. In progress. To Be Continued….

outcome

The end result is certain as it is imperative that we improve how this state is being treated or we risk loosing the beauty, amazing wildlife and incredible ecosystems forever. This project is in its infancy, however, strong momentum and support is already occurring.